Automating email to increase conversions

Learn how automated email can drastically increase conversion rates

Email is an amazing tool for marketers. Most marketers understand that mass email is a critical way to communicate with customers. But I think many marketers completely underestimate the potential of automated email.

I'll start with what most people already understand - that you need some sort of mass email system. Most companies have something like Mailchimp or Constant Contact to keep in touch with customers. If you have a new product, you can send out an email blast. If something changes, or anything new or noteworthy happens, you can send out another blast. This is pretty standard fare, so I won't go into it in detail. Unfortunately, many companies stop here - and with good reason. It is difficult to do much more without good software.

The next level in email marketing comes with automation. Automating emails is like having an extra salesman, one who is always on time. It is a well-known fact among experienced marketers that staying in contact, and followup is a huge factor to getting more sales. I once read about a study on what it takes to get a lot of Twitter followers. And the overwhelming factor that indicated whether you would gain followers or not was the frequency with which you tweet. Tweeting often, even if your tweets are sometimes run-of-the-mill, is the way to win more Twitter followers. With automated emails, you have an opportunity to stay in contact with your potential customers. You want to stay at the top of their inbox, at the front of their mind.

Staying in contact wins you deals

Normally if you want to do this, you have to either code the system yourself, or you have to build an integration with another platform that does the work for you. Really, this should be completely integrated into the system. A CRM today needs to have email integration. That's why was created.

With, you can easily set up triggers so that as soon as a new lead is created, a person is instantly started on an automailer campaign. Then they will recieve a series of emails. You can even set it up so people who are interested in different products will recieve different automailers campaigns.

Email analytics is a huge part of sales as well. Since has automailers and email blasts completely integrated into the system, you can see all of a user's clicks and activity.

If you want to take your sales to the next level with, you can easily do so with a free trial.